Zitong County Cultural and Tourism Integration Development

Abstract

With the merger of the former National Tourism Administration and the Ministry of Culture in 2018, andthe implementation of the rural revitalization strategy, the integration of culture and tourism has received much attention. Against this background, Zitong, as an ancient county with nearly 2300 years of history, is facing more development opportunities and challenges. This article aims toanalyze Zitong County'sintegration of culture and tourism and put forward suggestions,on the basis of protecting historical and cultural heritage, give full play to the advantages of Wenchang culture, "Two Bombs and One Star" red culture and profound historical and cultural resources, utilize brand advantages, highlight the core of cultural tourism integration, empower with culture and tourism, and inject strong impetus into the rural revitalization of Zitong County.