Benevolence, Responsibility, and Green Development: The Construction of China's National Image in the "Community with a Shared Future for Mankind" Reports by People's Daily WeChat Official Account

Abstract

The 20th National Congress of the Communist Party of China emphasized the importance of "Building a Community with a Shared Future for Mankind" as a crucial aspect of Chinese modernization, providing global governance solutions rooted in Chinese principles. In this context, the People's Daily WeChat public account has played a pivotal role in advancing this concept by utilizing its significant communication influence.

This study analyzes reports on the "Building a Community with a Shared Future for Mankind " from the WeChat public account of People's Daily. It selects relevant reports from 2013 to 2024 as the research focus. The study delves into how these reports shape the national image through four dimensions: a peaceful China characterized by benevolence, mutual benefit, and shared prosperity; a responsible China that is accountable, proactive, and pioneering; a flourishing China committed to environmental friendliness and green development.Regarding reporting strategies, People's Daily WeChat public account bases its reporting on facts. It actively reflects China's development trajectory, addresses global concerns, and offers a comprehensive portrayal of China's approach from various angles. This comprehensive depiction makes China's approach framework and essence clear and tangible.