Research on the Current Situation and Improvement Path of Digital Cultural Tourism Experience in the Zhejiang East Canal Museum

Abstract

Under the background of integrated development of culture and tourism, dynamic inheritance of cultural heritage and Digital China construction, digital technology has become an important driving force for museum experience upgrading. Taking Zhejiang East Canal Museum as the case, this study adopted questionnaire survey (315 valid samples) to explore the current situation and bottlenecks of its digital cultural tourism experience. Results show that the museum has formed basic digital services and entertainment-education functions, which are recognized by tourists. However, there are still prominent problems: weak cultural narrative on digital platforms, serious homogeneity of cultural tourism content, and insufficient in-depth immersive experience. It is difficult to meet tourists' demands for high-quality and in-depth cultural experience. Accordingly, this paper puts forward optimization paths from three aspects: upgrading digital service platform, optimizing digital immersive experience, and building an integrated digital ecosystem, so as to realize the deep integration of digital technology and Grand Canal culture connotation.