Magnitude of Corporate Social Responsibility towards Firms Profitability of Indian Banks
Keywords:CRS, Profitability, ROE, ESP
Corporate social responsibility (CSR) is terns to be self regulating business model that, contributes firms to be socially accountable and profitable to it. The study mainly related to selected listed Indian banks with the bulk focus concerned to be corporate initiation, motives and outcomes of such efforts related to CSR. The Study enhances the researcher knowledge on CSR impact on firm profitability. The present study is confined a sample of 10 banks actively performing NSE of India and the financial variables like ROE, ROA, EPS considered to analyse financial performance. The stated hypotheses are proven with usage of t-test and ANOVA to ascertain the significant relationship towards CSR and Profitability. The study proven that, there no significant change in profitability of banks by CSR activities.
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