Evaluation of Information and Public Awareness Programme of MNRE in India

Abstract

The Information & Public Awareness (I&PA) Programme of the Ministry of New and Renewable Energy (MNRE) has been existing since the inception of the Ministry in 1992. The programme is being implemented as a central sector scheme with full funding from the central budget. The Ministry uses variety of media like electronic, print and outdoor publicity through exhibitions, bus panels, hoardings, kiosks, paintings and other outdoor media activities for popularization of new and renewable energy systems and devices throughout the country. The Ministry participates in different Districts, States and National level exhibitions mainly through State Nodal Agencies (SNAs). With the analytical frame of reference, the study has taken into account mixed approaches to suitably take the feedback of stakeholders. In the study, the purpose was to analyze the progress of programme at all India level. Accordingly, data and information were collected through survey method and participatory discussion with target groups i.e. rural women, farmers (solar pumps), rooftop solar users, other sources of renewables, etc. There were several meetings with renewable energy beneficiaries/potential users and agencies created at State/district level to implement ministry’s scheme. Both quantitative and qualitative information have been garnered. The evaluation study attempts to assess the impact of I&PA and to identify specific bottlenecks in implementation and optimum levels of support needed for effective implementation. It is found that the implementation of I&PA Programme is meeting the desired objectives. Awareness about the scheme is found among the state governments and public in the field. Thus, the scheme has largely been effective in the promotion of renewable energy, in its overarching objectives.