Research on the Transformation of Enterprise Marketing Strategy Driven by Artificial Intelligence

Abstract

This study explores the transformation of enterprise marketing strategies driven by artificial intelligence (AI) through two case studies: Beijing Nanshe Technology Co., Ltd. and Juran Design Home. Both companies, operating in different sectors, have embraced AI technologies to optimize their marketing practices, enhance customer engagement, and improve operational efficiency. Nanshe Tech, a leader in smart office devices, integrated AI to develop predictive models for customer targeting and lifecycle management, leading to improved conversion rates and a shift towards a subscription-based business model. Juran Design Home, a digital platform for the home furnishing industry, utilized AI-powered design assistants and VR/AR features to enhance the customer experience, resulting in higher customer satisfaction and increased sales. The study highlights the significant impact of AI on marketing practices, demonstrating how AI-driven tools can revolutionize customer segmentation, resource optimization, and marketing outcomes. The findings provide valuable insights for businesses considering AI adoption in their marketing strategies, emphasizing the need for a data-driven approach and cross-functional collaboration to successfully integrate AI technologies.