Research on the Digital intelligence Literacy Training Model for Cultural and Tourism Talents from the Perspective of Industry-Education Integration

Abstract

With the rapid development of digital and intelligent technology, the cultural tourism industry is facing an important stage of upgrading. As the core driving factor for its upgrading, digital and intelligent talents are becoming the direction for universities and enterprises to jointly promote development. Therefore, based on the "live" case industry-education integration model of the College of Hotel Management at Zhejiang Yuexiu University in China, this study explores the effectiveness of cultivating students' digital intelligence literacy through questionnaire surveys and statistical analysis. The research finds that most students can cultivate basic digital  intelligence ethical literacy and digital intelligence thinking under this model, but their mastery of digital intelligence knowledge and competency is relatively weak, especially in data governance ability, which is the worst among them. Therefore, in the future establishment of the "live" case industry-education integration model, attention should be paid to the design of digital and intelligent technology training and data governance ability cultivation.