Factors Influencing Female Participation in Sports Tourism Based on Logistic Model

Abstract

With the development of women economic and the increase demand of health, there has been a considerable increase in the demand for female sports tourism consumption. However, very few researches on female sports tourism behaviour have been done in existing research literature. This paper investigates factors influencing female participation in sports tourism. The research objectives were firstly to construct a theoretical model of factors influencing female participation in sports tourism based on 4 dimensions with 31 items, including individual characteristics, tourism behavior characteristics, sports consumption behaviors, and consumption preferences and demand, followed by analyzing intentions of female sports tourism and its influencing factors, then the study try to suggest ways of promoting female participation in sports tourism. Binary logistic regression model was used for data analysis. The findings were indicated that factors, such as age, census register, disposable income per month, frequency of travel, sports tourism experience,etc. have significant effects on female participation in sports tourism.