“Learn by Competing, Empower by Competing, Teach by Competing, Refine by Competing” Research on the integration of teaching and discipline competition in Events Management major based on OBE concept

Abstract

The event industry is a rapidly growing field worldwide, and its swift development has spurred a demand for professionals in this sector. As specialized talents in events industry, individuals are expected not only to master professional knowledge and skills but also to possess interdisciplinary competencies, strong communication abilities, critical thinking, and excellent marketing skills. However, current teaching methods in event-related programs face several challenges, such as weak practical application in professional courses, outdated course content, and insufficient student understanding. Based on the Outcome-Based Education (OBE) model, this paper explores the integration of discipline competitions with event education.  The OBE philosophy emphasizes a student-centered approach and outcome-oriented goals, representing a shift from teaching-centered to learning-centered educational paradigms.The "Competition-Education Co-Creation" model, based on the OBE philosophy, is student-centered and outcome-oriented. The integration of competitions and education not only serves as a practical pathway for universities to cultivate innovative talents but also optimizes practical teaching design, promoting the mutual integration of theory and practice for both teachers and students. By focusing on four aspects—“Learn by Competing, Empower by Competing, Teach by Competing, Refine by Competing”— this study aims to address existing issues, innovate course content and assessment methods, promote the development and innovation of event-related curricula, and ultimately enhance the quality of talent cultivation.